Hello, I’m Simon Welsh!
Executive Performance Coach & Coaching Psychologist
My Services
Core
Identity Coaching
For anyone seeking clarity, purpose, and lasting personal change.
“When your identity is clear, your path becomes unstoppable.”
Gain the direction, confidence, and meaning to move forward with purpose and conviction.
Clarity of Self:
Go beyond surface-level goals and discover who you truly are - your values, strengths, and identity - so that every decision feels aligned and authentic.
Purpose & Meaning:
Connect deeply with what drives you at your core, giving your life and work greater direction, meaning, and fulfilment.
Inner Compass:
Develop a clear internal guide that helps you navigate uncertainty and complexity with confidence, rather than relying on external validation or short-term fixes.
Sense of Control:
Build the ability to influence your life and choices, even in challenging circumstances, so you feel more grounded, empowered, and in charge of your path.
Sustainable Change:
When identity and purpose are clear, new habits and behaviours become natural and lasting, creating transformation that endures over time.
Holistic
Performance Coaching
For individuals ready to upgrade every dimension of life and wellbeing.
“Balance mind, body, and purpose for a better life.”
Align who you are with how you live, so every day feels energised, meaningful, and fulfilling.
Identity & Purpose:
Discover clarity in who you are and what drives you, so you can live and lead with greater confidence, meaning, and direction.
Mental Energy & Focus:
Learn how to manage your attention and energy wisely, helping you stay calm, resilient, and clear-headed even when life feels demanding.
Physical Vitality:
Build sustainable routines for movement and strength that keep your body energised, capable, and ready for whatever your day requires.
Health as a Foundation:
Put proactive health practices in place that protect you from stress and exhaustion, giving you the strength and stability to thrive long term.
Nutrition for Cognitive Performance:
Understand how food fuels both body and mind, enabling sharper thinking, balanced moods, and consistent energy throughout your day.
Recovery & Sleep:
Establish recovery strategies and protect high-quality sleep, so you wake each morning refreshed, recharged, and ready to perform at your best.
Biomechanics & Environment:
Improve the way you move, rest, and interact with your environment, reducing hidden strains and enhancing daily energy and comfort.
Executive
Performance Coaching
For senior leaders, founders, and high performers.
“Lead with clarity, energy, and impact - without burning out.”
Gain the resilience, focus, and presence to perform at the highest level while sustaining long-term success - and find renewed meaning in your leadership.
Identity & Purpose:
Gain clarity on your values and purpose, so you lead with confidence, consistency, and greater impact in every decision you make.
Mental Energy & Focus:
Learn how to manage your energy, not just your time, so you stay composed, resilient, and sharp even in the most demanding situations.
Physical Vitality:
Build lasting habits that enhance stamina and presence, enabling you to perform at your best during long days, high-pressure meetings, and frequent travel.
Health as a Foundation:
Protect yourself from burnout with proactive health strategies, ensuring you stay strong, energised, and able to inspire the people you lead.
Nutrition for Cognitive Performance:
Fuel your body and mind with smart nutritional choices that support sharper thinking, stronger emotional control, and sustainable energy levels.
Recovery & Sleep:
Improve your ability to recover fully and protect high-quality sleep, so you approach each day with renewed focus, clarity, and balance.
Biomechanics & Environment: Optimise your posture, movement, and work environment to eliminate hidden fatigue, boost energy, and project stronger leadership presence.
My Journey
For two decades, I led and coached multi-national sales operations teams across the UK, Europe, and the Middle East. My career spanned scaling start-ups, transforming multinational operations, and leading large commercial teams - giving me deep, first-hand experience of the challenges and pressures leaders face.
2000 – 2020 | Leading & Coaching Global Teams
After 20 years in leadership, I made the bold decision to return to education, pursuing an MBA to strengthen my profile. Despite not having an undergraduate degree, I graduated in the top 5% of my class - proof that growth is always possible, no matter the stage of your career.
2020 | A Return to Education
Preparing to re-enter the corporate world, I struggled with self-doubt and imposter syndrome. Seeking support, I turned to coaching - and it transformed my life. Coaching helped me reframe my mindset, shift unhelpful behaviours, and rediscover my confidence and purpose.
2021 | Discovering Coaching
Recognising the profound impact coaching had on me, I returned to education again, completing a Master’s in Business & Coaching Psychology. I launched my own Performance Coaching Practice, combining psychology with lived leadership experience. I saw how common it is to feel stuck - and how powerful a shift in perspective can be in unlocking progress.
2022 | Coaching Becomes a Calling
Today, I bring together 25+ years of leadership and expertise in coaching psychology to help individuals and teams reach peak performance. Through a focus on holistic wellbeing and sustainable success, I guide people to thrive - not only in their work, but in their lives as a whole.
2025 | Helping Others Grow
Meet Simon
Performance Coach & Coaching Psychologist
With 25+ years of leadership experience across global brands like Apple, du Telecom, and Cenomi Group, I’ve helped drive growth, lead high-performing teams, and manage change across diverse industries and cultures.
Today, I combine that experience with coaching psychology to help individuals and teams break free from self-limiting beliefs, build resilience, and unlock their full potential - personally and professionally.
I help leaders and high-performing teams thrive, not just in their roles, but in their entire lives.
My coaching is a holistic, evidence-based approach rooted in psychology, behavioural change, and human performance research.
I coach the whole person, not just the professional.
250+
People coached
Testimonials That
Speak to My Results
Kizz A.
Founder & CEO.
“Starting my own business after a decade in corporate was far tougher than I expected - the pressure and stress felt overwhelming. What set Simon apart was his approachable style, deep listening, and science-backed frameworks that made real change possible. Using data and practical tools, he helped me understand why I was procrastinating and burning out, then guided me to build routines that support both my well-being and my business. From energy management to daily structure, the progress has been transformative. Truly one of my best investments”.
Tara M.
PR Director.
"I came to Simon while stuck in a toxic workplace and unsure whether to pursue a master’s in psychology. His person-centred coaching helped me find clarity and confidence to take that leap. Today, my life is aligned with my values - I’m calmer, happier, and more fulfilled in all my relationships. I’m truly grateful for his support in helping me see things in a new light."
David O.
Account Director
"I was hesitant at first, but Simon’s coaching changed my life. He helped me identify what truly matters - beyond work and relationships - and gave me the confidence to pursue my passion for acting after 20 years. Since then, I’ve taken on a lead role, built a wonderful relationship, and feel happier and more grounded than ever. Simon’s coaching empowered me to live with clarity and purpose."
Joanne M.
Artist & Author.
“When I first reached out to Simon, I was stuck in a cycle of going through the motions. My days felt overwhelming, my energy was scattered, and food and exercise were driven more by guilt than balance. Working with Simon has been completely different. He sees the bigger picture and connects purpose to daily choices. I’m eating to fuel myself, training consistently, and approaching each day with focus and intention. For the first time in years, I feel aligned with the life I want”.
My Credentials
2025 – Hintsa Performance Certified Coach (in progress)
Advanced training in holistic performance and wellbeing coaching.
2025 – Member, International Coaching Federation (ICF)
Part of the world’s leading professional body for coaches.
2022–2025 – Master of Science, Business Psychology & Coaching, with Distinction
Edinburgh Business School, Heriot-Watt University.
2024 – Harvard Leadership Accelerator
Executive programme in leadership and high-performance management.
2022 – SAFe Agilist Certification
Certified in scaling agile frameworks for organisational transformation.
2020–2021 – Master of Business Administration (MBA) with Distinction
University of Aberdeen, UK.
2020 – Diploma in Strategic Management & Leadership
Specialist training in organisational strategy and leadership effectiveness.
2020 – PRINCE2 Project Management Practitioner
Internationally recognised certification in structured project delivery.
2020 – Agile Project Manager Practitioner
Professional training in agile methods for adaptive project leadership.
My Story
From self-doubt to purpose-driven growth - a journey of transformation, resilience, and reinvention.
After 25 years in leadership roles
After over 20 years in leadership roles, I made the bold decision in 2020 to return to full-time education and pursue an MBA - filling a long-standing gap having left university as a teenager. Despite not having an undergraduate degree, I graduated in the top 5% of my class. Yet, as I prepared to return to the corporate world, self-doubt crept in - and that’s when I turned to coaching.
Through mindset reframing, self-awareness, and building resilience, coaching transformed my life. It soon became part of both my personal and professional path.
I’ve learned that feeling stuck is a universal experience - whether in career, relationships, or personal growth. But it’s not a dead end; it’s a sign that change is needed.
Today, I combine 25+ years’ leadership experience with coaching psychology to help individuals and teams overcome limiting beliefs and reconnect with their full potential, both personally and professionally.
Our mindset shapes how we experience life. By developing resilience, clients can navigate change, grow with confidence, and thrive.
I help leaders and high performers thrive, not just in their roles, but in their whole lives. My coaching is a holistic, evidence-based approach rooted in psychology, behaviour change, and human performance research.
I coach the whole person, not just the professional. True, sustainable success isn’t just about what you do; it’s about how you live, lead, and recover. Together, we explore what drives you at your core, how aligned your actions are with your values, and how well your lifestyle supports your goals. From mindset and leadership to sleep, energy, boundaries, and focus, my approach examines the entire picture.
I work with individuals, teams, and organisations who are ready for meaningful change, the kind that endures. Whether you’re facing a turning point, looking to elevate your leadership, or prepared to integrate wellbeing into your daily routine, I create a safe, challenging, and transformative coaching space to help you achieve it.
250+
People coached
Ready to create the life and performance you deserve?
Coaching Partnerships
Core Identity Coaching
For anyone seeking clarity, purpose, and lasting personal change
When your identity is clear, your path becomes unstoppable.
What’s included:
6 private coaching sessions (60 mins) over 3 months
Guided discovery of values, strengths, and purpose
Confidence-building tools and decision frameworks
Reflective journaling and integration practices
Session summaries and between-session guidance
Option to add: psychometric assessments, deeper journaling review, and bonus on-demand coaching calls
Starting from: $2,999
Note on Investment:
The final price will reflect the level of support - from a targeted clarity and purpose programme to a broader journey with assessments, journaling feedback, and bonus coaching touchpoints.
Holistic Performance Coaching
For individuals ready to elevate every dimension of life and wellbeing
Balance body, mind, and purpose for a better life.
What’s included:
12–24 private coaching sessions (60 mins) over 6 or 12 months
Whole-life baseline across identity, health, energy, and lifestyle
Personalised strategies for nutrition, sleep, movement, and recovery
Monthly accountability check-ins and habit integration tools
Session notes and progress reviews
Option to add: full lifestyle diagnostics, advanced tracking, family/social integration, and on-demand coaching support
Starting from: $7,499
Note on Investment:
The final price varies depending on the scope - from a streamlined wellbeing plan to an extended programme that includes lifestyle diagnostics, customised strategies, and increased accountability support.
Executive Performance Coaching
For senior leaders, founders, and high performers
Lead with clarity, energy, and impact - without burning out.
What’s included:
12–24 private coaching sessions (60–90 mins) over 6 to 12 months
Full 7-pillar leadership baseline & personalised plan
Strategies for resilience, focus, energy, and recovery
Ongoing tools, summaries, and accountability
Mid-point or quarterly reviews for sustained progress
Option to add: 360° leadership feedback, stakeholder interviews, on-demand decision-support coaching, and priority access
Starting from: $11,999
Note on Investment:
The final price depends on the level of support you select - ranging from focused 1:1 coaching to fully tailored executive programmes with 360° feedback, stakeholder interviews, and priority access.
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